About Us

We’re two seasoned professionals with a shared passion for car detailing and a deep respect for the tools of the trade. Over the years, we’ve worked with countless products, tested all the trends, and fine-tuned our techniques in both professional settings and personal garages. But one thing always stood out—microfibre products consistently under-delivered.

We’ve seen it all: towels that felt plush but scratched paintwork, cloths that promised durability but barely lasted a few washes, and brands that made big claims but didn’t back them up. For an industry that relies so heavily on precision and care, we knew the standard had to be higher.

That’s why we started this journey.

We saw a clear gap in the market for microfibre products that genuinely meet the needs of detailers—both hobbyists and professionals—without the marketing fluff or inflated price tags. We believed that if we could create a line of products that combined true performance, real-world durability, and honest pricing, we could raise the bar for the whole industry.

So we got to work.

We’ve spent months testing materials, working with trusted manufacturers, and refining every detail of our products to make sure they perform exactly how they should. From GSM ratings to edge stitching, absorbency to softness—nothing has been overlooked. Our products aren’t just another generic towel with a logo slapped on; they’re built with purpose, born from hands-on experience and a genuine commitment to quality.

But it doesn’t stop at detailing.

While our roots are in the automotive world, our microfibres are made for so much more. These cloths are ideal for professional cleaners, household use and even industries like hospitality, healthcare, and tech—anywhere a streak-free, lint-free, ultra-soft cleaning solution is needed. Whether you're polishing a car, wiping down kitchen counters, cleaning glass, or maintaining delicate electronics, our microfibres perform with the same high standard across the board.

Our goal is simple: to offer a range of products that deliver premium quality and reliability—no matter where or how you use them.

This is more than just a business to us. It’s a reflection of our standards, our journey, and our love for smart, effective tools that make a difference.

Thanks for being a part of it.